Feminist Media

Taking Back the Media

108 notes

feministblackboard:

The text is worth reading:

HUNDREDS OF THOUSANDS OF WOMEN. PRE-PROGRAMMED FOR YOUR CONVENIENCE.
As you read this, women across America are reading something very  different: an advertisement (fig. 1) scientifically formulated to  enhance their perception of men who drink Molson. The ad shown below,  currently running in Cosmopolitan magazine, is a perfectly tuned  combination of words and images designed by trained professionals.   Women who are exposed to it experience a very positive feeling.  A  feeling which they will later project directly onto you. Triggering the  process is as simple as ordering a Molson Canadian (fig. 2). … Extravagent dinners.  Subtitled movies. Floral arrangements tied  together with little pieces of hay. It gets old.  And it gets expensive,  depleting funds that could go to a new set of of 20-inch rims. But  thanks to the miracle of Twin Advertising Technology, you can achieve  success without putting in any time or effort. So drop the bouquet and  pick up a Molson Canadian…

The second ad, then, portrays men as lazy, shallow jerks who are just  trying to get laid (not soft and sensitive at all).  And it portrays  women as stupid and manipulable.

feministblackboard:

The text is worth reading:

HUNDREDS OF THOUSANDS OF WOMEN.
PRE-PROGRAMMED FOR YOUR CONVENIENCE.

As you read this, women across America are reading something very different: an advertisement (fig. 1) scientifically formulated to enhance their perception of men who drink Molson. The ad shown below, currently running in Cosmopolitan magazine, is a perfectly tuned combination of words and images designed by trained professionals.  Women who are exposed to it experience a very positive feeling.  A feeling which they will later project directly onto you. Triggering the process is as simple as ordering a Molson Canadian (fig. 2).

Extravagent dinners.  Subtitled movies. Floral arrangements tied together with little pieces of hay. It gets old.  And it gets expensive, depleting funds that could go to a new set of of 20-inch rims. But thanks to the miracle of Twin Advertising Technology, you can achieve success without putting in any time or effort. So drop the bouquet and pick up a Molson Canadian…

The second ad, then, portrays men as lazy, shallow jerks who are just trying to get laid (not soft and sensitive at all).  And it portrays women as stupid and manipulable.

(via stfuhypocrisy)

  1. krospe-lindermann reblogged this from thingsilearnedfromcosmo
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  4. chalicedflowers reblogged this from stfuhypocrisy
  5. onepetal reblogged this from rosaioko and added:
    Yup, and now it has exactly the opposite effect, because I am disgusted.
  6. rosaioko reblogged this from 9kinds
  7. fire-tiger reblogged this from historicalslut
  8. catili reblogged this from lostgrrrls
  9. lostgrrrls reblogged this from historicalslut and added:
    I have some pretty complicated feelings about this.
  10. nowherezone11 reblogged this from feministmedia
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  17. verdigrisfille reblogged this from historicalslut and added:
    HUNDREDS OF THOUSANDS OF WOMEN, PRE-PROGRAMMED FOR YOUR CONVENIENCE. What the actual fuck?! Can we just take a moment...
  18. absintheanonymous reblogged this from cannibaltartlet
  19. beautysnaked reblogged this from historicalslut and added:
    VILE VILE VILE I WANT TO SCREAM
  20. xsweetxserenity reblogged this from historicalslut and added:
    The taste of victory my ass. Unless of course, you mean identifying your company as built upon sexism and...
  21. ka-tagory9 reblogged this from historicalslut and added:
    anyone who says we live in a post-sexist society is an idiot, you only have to look around at ads like this to see that...
  22. crognak reblogged this from historicalslut
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